Regions Bank/2017 SEC Football Experiential Tour
Regions Bank, the Official Bank of the Southeastern Conference continues their relationship with the conference and the ESPN SEC Network this fall as the tour activates throughout the SEC campuses. DDK Productions produces both the on-site activations each Saturday morning during the live broadcast of SEC Nation and at the large tent display footprint later in the day. The SEC Nation activation centers around photo opportunities with the Regions Big Bike & a sweepstakes prize trip to the 2017 SEC Championship Game in Atlanta, courtesy of Regions. As kickoff time approaches, Regions capitalizes on its school partnerships and activates using our mobile, tent display. The experience includes interactive games, photo opportunities with the SEC Replica Trophy, sweeps entries and much more. Having a presence on these campuses each Saturday, leading up to kickoff at college football games, aligns with Regions’ footprint of business throughout the South and provides a great opportunity to bring brand affinity to college football fans in a fun, engaging way. Read more…
American Eagle Outfitters/The 2017 Meadows Music and Arts Festival – Queens, New York
Hailed as “The Best NYC Festival of 2016,” and roundly praised by festival fans and media alike in its inaugural year, The Meadows Music + Arts Festival was back at Citi Field for its second annual edition September 15-17, 2017.
This year, the Festival expanded its offering to a third day and saw a 44% growth in attendance to +115k festival goers vs. 80k in its first year.
AE Studio & Lounge: AE’s denim-inspired video studio and lounge was a huge hit at this year’s Meadows Festival. The prominent placement within the festival grounds meant the AE tent was hugely visible to all festival goers and the giant glowing LED board lit up the entire surrounding area at night. The activation space saw steady / constant traffic and, at times, was densely populated. Read more…
Arm & Hammer / OxiClean, 2017 Major League Baseball All-Star Game Activations-Miami, FL
As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the Miami Marlins, Church & Dwight continued their 4th year of partnership activation at the 2017 Major League Baseball All-Star Game in Miami, Florida in July 2017. DDK Productions produced & managed the on-site activations which were held at the MLB Fan Fest, The 5K Electric Run, Zumba event and hospitality events for Church & Dwight executives and clients.
The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to the 2017 MLB World Series. Read more…
There’s no one I trust more with my event management! I’m in my 4th year working with David and his team, and it’s apparent that they are experts at what they do, which puts me at complete ease. Naturally, this comes from years of experience, a thoughtful approach to everything they do, their can-do spirit, and their careful attention to detail. DDK Productions is rock solid in my book!
We oversee all elements of an activation, including production, brand integration, talent implementation, hospitality management and vendor negotiations.