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Regions Bank

Regions Bank/2017 SEC Football Experiential Tour

Regions Bank, the Official Bank of the Southeastern Conference continues their relationship with the conference and the ESPN SEC Network this fall as the tour activates throughout the SEC campuses. DDK Productions produces both the on-site activations each Saturday morning during the live broadcast of SEC Nation and at the large tent display footprint later in the day. The SEC Nation activation centers around photo opportunities with the Regions Big Bike & a sweepstakes prize trip to the 2017 SEC Championship Game in Atlanta, courtesy of Regions. As kickoff time approaches, Regions capitalizes on its school partnerships and activates using our mobile, tent display. The experience includes interactive games, photo opportunities with the SEC Replica Trophy, sweeps entries and much more. Having a presence on these campuses each Saturday, leading up to kickoff at college football games, aligns with Regions’ footprint of business throughout the South and provides a great opportunity to bring brand affinity to college football fans in a fun, engaging way. Read more…

American Eagle Outfitters

 

Meadows Music Festival

American Eagle Outfitters/The 2017 Meadows Music and Arts Festival – Queens, New York

Hailed as “The Best NYC Festival of 2016,” and roundly praised by festival fans and media alike in its inaugural year, The Meadows Music + Arts Festival was back at Citi Field for its second annual edition September 15-17, 2017.

This year, the Festival expanded its offering to a third day and saw a 44% growth in attendance to +115k festival goers vs. 80k in its first year.

AE Studio & Lounge: AE’s denim-inspired video studio and lounge was a huge hit at this year’s Meadows Festival. The prominent placement within the festival grounds meant the AE tent was hugely visible to all festival goers and the giant glowing LED board lit up the entire surrounding area at night. The activation space saw steady / constant traffic and, at times, was densely populated. Read more…

Church & Dwight, Arm & Hammer, Oxy Clean

 

2017 All Star Game

Arm & Hammer / OxiClean, 2017 Major League Baseball All-Star Game Activations-Miami, FL

As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the Miami Marlins, Church & Dwight continued their 4th year of partnership activation at the 2017 Major League Baseball All-Star Game in Miami, Florida in July 2017. DDK Productions produced & managed the on-site activations which were held at the MLB Fan Fest, The 5K Electric Run, Zumba event and hospitality events for Church & Dwight executives and clients.

The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to the 2017 MLB World Series. Read more…

Regions Bank

Regions Bank/2017 SEC Men’s Basketball Tournament Activation-Nashville, TN

Regions Bank, the Official Bank of the Southeastern Conference activated their sponsorship again this year at the Men’s Basketball Tournament both through experiential production and in-broadcast/arena throughout the tournament. DDK Productions managed the on-site activation at this year’s SEC Fanfare which was held outside on Broadway in front of Bridgestone Arena between 4th & 5th Avenues. The activation included several different ways to interact with the Regions brand including interactive games, free premium giveaways, contests for great SEC prizing, photo opportunities with the Regions Big Bike and an opportunity inside the arena to win a Regions bike during every game session. Over 200,000 people attended the Fan Fare over the four days and total number of branded impressions was 30,000+. Read More…

Church & Dwight, Arm & Hammer, Oxy Clean

Arm & Hammer / OxiClean, Miami Marlins Opening Day Activation-Miami, FL

As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the Miami Marlins, Church & Dwight kicked off their 4th Opening Day partnership activation at Opening Day at Marlins Park in Miami, Florida on April 12, 2017. DDK Productions produced & managed the on-site activation which was held outside on the West Plaza of Marlins Park in collaboration with Maxus Sports & Entertainment. The activation brought to life several different ways for baseball fans to interact with the Arm & Hammer and OxiClean brands including interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to a future Marlins game. Read More…

Regions Bank

Regions Bank/2016 SEC Football Experiential Tour

Regions Bank, the Official Bank of the Southeastern Conference continues their relationship with the conference and the ESPN SEC Network this fall as the tour activates at many of the schools. DDK Productions produces both the on-site activations each Saturday morning during the live broadcast of SEC Nation and at the large tent display footprint later in the day. The SEC Nation activation centers around photo opportunities with the Regions Big Bike & a sweepstakes prize trip to the 2016 SEC Championship Game in Atlanta, courtesy of Regions. As kickoff time approaches, Regions capitalizes on its school partnerships and activates using our mobile, tent display. The experience includes interactive games, photo opportunities with the SEC Replica Trophy, sweeps entries and much more. Having a presence on these campuses each Saturday, leading up to kickoff at college football games, aligns with Regions’ footprint of business throughout the South and provides a great opportunity to bring brand affinity to college football fans in a fun, engaging way. Read more…

Regions Bank

Regions Bank Big Bike

As part of their company marketing platform that “Banking with Regions is as easy as riding a bike,” Regions created a mobile display for customers and fans to interact with. Also an integral part of Regions TV and radio advertising, the Big Bike tours are present throughout towns, cities and markets throughout the South and gives people a great visual that resonates with the companies brand. Wherever the bike goes, people want to check it out and take a photo with it. On the road, the bike acts as a mobile billboard for Regions. DDK Productions collaborates with Regions and their local marketing teams on the operation, management and scheduling of the Big Bike. Read More…

Regions HBCU Partnership

Regions HBCU Partnerships

Since 2012, Regions Bank has been a valued partner of Historic Black Colleges & Universities (HBCU) throughout the South. The strategy of the bank is to align with these colleges that are in key business markets within the banks footprint. Current sponsorships include: Alabama State University, Alabama A&M University, Florida A&M University, Jackson State University and Tennessee State University. DDK Productions collaborates with Regions and their corporate marketing team in planning on-campus activations. DDK Productions produces and executes the activations throughout the year. Activation settings include men’s & women’s basketball games, Regions sponsored “Regions Days,” and Homecoming football games. Read More…

Church & Dwight, Arm & Hammer, Oxy Clean

 

2016 All Star Game

Arm & Hammer/OxiClean, in Collaboration with Maxus Sports & Entertainment-Major League Baseball All-Star Game Activations-San Diego CA

As part of Church & Dwight’s continued sponsorship of Major League Baseball as “The Official Laundry Detergent and Stain Fighter of MLB”, Church & Dwight activated around MLB’s All-Star Week for the third consecutive year. San Diego, California played host to this season’s mid-summer classic and DDK Productions managed and produced C&D experiential activations at the MLB All-Star FanFest, All-Star Block Party, The Color Run All-Star 5K and corporate hospitality events for Church & Dwight executives and clients.

The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to the 2016 MLB World Series. Read more…

Regions Bank

Regions Bank/2016 SEC Men’s Basketball Tournament Activation-Nashville, TN

Regions Bank, the Official Bank of the Southeastern Conference activated their sponsorship this year at the Men’s Basketball Tournament both through experiential production and in-broadcast/arena throughout the tournament. DDK Productions managed the on-site activation at this year’s SEC Fanfare which was held outside on Broadway in front of Bridgestone Arena between 4th & 5th Avenues. The activation included several different ways to interact with the Regions brand including interactive games, free premium giveaways, contests for great SEC prizing, photo opportunities with the Regions Big Bike and an opportunity inside the arena to win a Regions bike during every game session. Over 200,000 people attended the Fan Fare over the four days and total number of branded impressions was 30,000+. Read More…

Church & Dwight, Arm & Hammer, Oxy Clean

ARM & HAMMER/OxiClean, in Collaboration with Maxus Sports & Entertainment-San Diego Padres Opening Day Activation-San Diego CA

As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the San Diego Padres, Church & Dwight kicked off their 3rd Opening Day partnership activation at Opening Day at Petco Park in San Diego, California on April 4, 2016. DDK Productions managed the on-site activation which was held inside of Petco Park at their “Park at the Park” footprint. The activation brought to life several different ways for baseball fans to interact with the Arm & Hammer and OxiClean brands including interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to future Padres games & the 2016 MLB All-Star Game in San Diego. Read More…

Upcoming Events & Activations

  • Fall 2017 Regions Bank SEC Football Tour to 13 of the 14 SEC schools and the 2017 SEC Championship Game in Atlanta, GA
  • 2017 Regions Bank Big Bike Tour to various markets
  • 2017 Regions Bank HBCU Activations on partner school campuses