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Regions HBCU Partnerships

Regions HBCU Partnerships

Regions HBCU Partnerships

Since 2012, Regions Bank has been a valued partner of Historic Black Colleges & Universities (HBCU) throughout the South. The strategy of the bank is to align with these colleges that are in key business markets within the banks footprint. Current sponsorships include: Alabama State University, Alabama A&M University, Florida A&M University, Jackson State University and Tennessee State University. DDK Productions collaborates with Regions and their corporate marketing team in planning on-campus activations. DDK Productions produces and executes the activations throughout the year. Activation settings include men’s & women’s basketball games, Regions sponsored “Regions Days,” and Homecoming football games.

Activation Details & Executed Services

  • Full-scale event production of 10’ X 20’ footprint
  • Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of fan interactives, and social-sharing photo application
  • Liaison with event organizers and schools for all logistical movements
  • Create all programming for fan interaction and scripting at footprint