Regions HBCU Partnerships
Since 2012, Regions Bank has been a valued partner of Historic Black Colleges & Universities (HBCU) throughout the South. The strategy of the bank is to align with these colleges that are in key business markets within the banks footprint. Current sponsorships include: Alabama State University, Alabama A&M University, Florida A&M University, Jackson State University and Tennessee State University. DDK Productions collaborates with Regions and their corporate marketing team in planning on-campus activations. DDK Productions produces and executes the activations throughout the year. Activation settings include men’s & women’s basketball games, Regions sponsored “Regions Days,” and Homecoming football games.
Activation Details & Executed Services
- Full-scale event production of 10’ X 20’ footprint
- Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of fan interactives, and social-sharing photo application
- Liaison with event organizers and schools for all logistical movements
- Create all programming for fan interaction and scripting at footprint