2020/2021 Regions Bank Branch Openings
In 2020, Regions Bank continues to expand its presence in several key banking markets including Atlanta, St. Louis, Houston & Tennessee. As we ended 2020 and look toward 2021, the onsite experience has changed due to Covid-19. As a thank you, Regions is now providing lunch to hospital staff and first responders in markets where Regions has opened up new branches. The Regions Big Bike is in market to help amplify these efforts making stops at the new branch and other existing branches in the market. Two of these newly-modeled activations occurred in December 2020 in McMinnville, TN & West Tampa, FL. 200 lunches were served at each activation.
Activation Details
Full-scale event production at the branches including elements that span a 100′ X 300′ footprint.
Procure, negotiate and manage onsite bike manager/event producer, brand ambassadors, catering, event rentals, fabrication of branded signage.
Create all programming for fan engagement at activation footprints.
Liaison with local Regions staff on all details and elements of the events including Big Bike Random Acts of Kindness activations during the week promoting the Grand Opening.
