2022 Regions IF Park Installations
Regions debuted a new marketing campaign in the fall centered around “how Regions Bank can help you prepare for the IF’s in Life” and “embracing the IF in Life.” DDK Productions was tasked with sourcing public parks in Birmingham, Atlanta and Nashville for the IF letters to be displayed. This was achieved in Railroad Park in Birmingham for 14 days, Piedmont Park in Atlanta for 7 days and Walk of Fame Park in Nashville in Nashville for 3 days. DDK Production also managed all of the transportation and execution of setting up and taking down the IF displays.
Activation Details
Source public park locations in three cities
Procure, negotiate, and manage permitting for all three locations
Manage all logistics around the set up and tear down of each IF Display in each city
