2024 Regions Bank HBCU Partnership Football Experiential Tour

Regions Bank continued in 2024 to be a strategic partner of Historic Black Colleges & Universities (HBCU’s) throughout the South. Regions partners with these colleges to promote financial education for students. In addition, the markets of these schools hit key business targets. Current school sponsorships include Alabama A&M University, Alabama State University, Florida A&M University, Jackson State University, Tennessee State University and Texas Southern University. We also activated at the 2024 Magic City Classic in Birmingham, AL where we showed our continued commitment. At all stops we handed out sunglasses, clear bags, and cooling towels. If fans shared their photos socially, they received a clear bag. Productions collaborates with Regions and their corporate marketing team in planning on-campus activations. This fall, the onsite activation was amplified through Regions partnership with Visa. The footprint was expanded, and the overall branding and presence was enhanced tremendously.