Arm & Hammer / OxiClean, 2024 Major League Baseball All-Star Game Activations- Arlington, TX
As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Remover of MLB,” and as Proud Sponsors of MLB, C&D continued their partnership activation into its 11th year at the 2024 Major League Baseball All-Star Game in Arlington, TX this past July. DDK Productions produced & managed the on-site activations which were held both inside and outside at MLB Play Ball Park & Choctaw Stadium. In addition, Church & Dwight invited key customers and prospects as guests to the Home Run Derby & the All-Star game held at Globe Life Field. Guests were entertained with pre and post private events each night.
The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games including taking a picture with the World’s Largest Tub of OxiClean, finding a prize in the World’s Largest Arm and Hammer Washing Machine and spinning for prizes at the Spin Wheel, talent appearances by Jennie Finch and OxiClean spokesman Anthony “Sully” Sullivan along with free product giveaways and fun photo opportunities.
We also brought our fast pitch cages outside to this location where fans got to try for their highest velocity speed. On the Arm & Hammer side fans got to meet “the face of Arm & Hammer” United States Gold-medal winning Olympian Jennie Finch.
Activation Details
Ideate and execute full-scale event production at various activations footprints throughout All- Star Week.
Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of branded signage.
Spearhead all premium & product sampling distribution.
Manage all C&D guest hospitality elements including hotel & transportation.
Host, plan and execute all hospitality events.
Source and negotiate with venues for all event details.
Create all programming for fan engagement, emcee scripting at activation footprints.
There’s no one I trust more with my event management! I’m in my 9th year working with David and his team, and it’s apparent that they are experts at what they do, which puts me at complete ease. Naturally, this comes from years of experience, a thoughtful approach to everything they do, their can-do spirit, and their careful attention to detail. DDK Productions is rock solid in my book!