2019 Regions HBCU Partnerships
Regions Bank continued in 2019 to be a strategic partner of Historic Black Colleges & Universities (HBCU’s) throughout the South. Regions partners with these colleges to promote financial education for students. In addition, the markets of these schools hit key business targets. Current school sponsorships include: Alabama State University, Alabama A&M University, Florida A&M University, Jackson State University and Tennessee State University. DDK Productions collaborates with Regions and their corporate marketing team in planning on-campus activations. DDK Productions produces and executes the activations throughout the school at men’s & women’s basketball games, Regions sponsored “Regions Days,” and homecoming football games.
Activation Details & Executed Services
Full-scale event production of 10’ X 20’ footprint
Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of fan interactives, and social-sharing photo application
Liaison with event organizers and schools for all logistical movements
Create all programming for fan interaction and scripting at footprint