Regions HBCU Partnership

Regions HBCU Partnerships

2021 Regions Bank HBCU Partnership Football Experiential Tour

Regions Bank continued in 2021 to be a strategic partner of Historic Black Colleges & Universities (HBCU’s) throughout the South. Regions partners with these colleges to promote financial education for students. In addition, the markets of these schools hit key business targets. Current school sponsorships include: Alabama State University, Alabama A&M University, Florida A&M University, Jackson State University and Tennessee State University. DDK Productions collaborates with Regions and their corporate marketing team in planning on-campus activations. DDK Productions produces and executes the activations throughout the school at men’s & women’s basketball games, Regions sponsored “Regions Days,” and homecoming football games. We hope to see you at one of these activations soon!

Activation Details & Executed Services

  • Full-scale event production of 10’ X 20’ footprint

  • Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of fan interactives, and social-sharing photo application

  • Liaison with event organizers and schools for all logistical movements

  • Create all programming for fan interaction and scripting at footprint

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