2021 Spring Magic City Classic Legion Field - Birmingham, AL

Regions Bank

2021 Spring Magic City Classic Legion Field – Birmingham, AL

As part of Regions continued partnerships with The Magic City Classic, Alabama A&M & Alabama State Universities 350 custom gift boxes were produced and mailed out to key stakeholders in advance of the game. Regions partnered with McDonalds, Alabama Power & Coke on the boxes. Each box contained a welcome card from the sponsors, a branded Regions HBCU Partnerships packet of disposable masks and hand sanitizer along with McDonald’s gift cards, a selfie-light from Alabama Power & sunglasses provided by Coke. DDK Productions collaborated with Regions on the fulfillment & execution of the production of the boxes.

Regions was thrilled to have the Big Bike displayed in the end zone of Legion Field during the game. The game was broadcast live on ESPNU starting at 6:30PM CST. The Bike and Regions signage was very visible throughout the TV broadcast. The bike was branded with signage that highlighted Alabama A&M and Alabama State partnership with Regions. Alabama A&M won the game 38-14 and remained undefeated. The DDK Productions team managed the bike onsite during the game.

Activation Details & Executed Services

  • Collaborated with Regions on production of branded PPE items, fulfillment, execution & shipping of 350 custom-designed gift boxes

  • Activated the Regions Big Bike display in the end zone of Legion Field during the Magic City Classic

  • Managed event staff and worked with event organizers of the game on behalf of Regions

Instagram Linked In
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google