2022 Regions Bank HBCU Partnership Football Experiential Tour
Regions Bank continued in 2022 to be a strategic partner of Historic Black Colleges & Universities (HBCU’s) throughout the South. Regions partners with these colleges to promote financial education for students. In addition, the markets of these schools hit key business targets. Current school sponsorships include: Alabama State University, Alabama A&M University, Florida A&M University, Jackson State University, Tennessee State University and new to the partnership portfolio, Miles College. DDK Productions collaborates with Regions and their corporate marketing team in planning on-campus activations. This fall, the onsite activation was amplified through Regions partnership with Visa. The footprint was expanded, and the overall branding and presence was enhanced tremendously. We hope to see you at one of these activations soon!
Activation Details & Executed Services
Full-scale event production of 10’ X 40’ footprint
Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of fan interactives, and social-sharing photo application
Liaison with event organizers and schools for all logistical movements
Create all programming for fan interaction and scripting at footprint
