SEC Football

Regions Bank

SEC

2022 Regions Bank SEC Football Experiential Tour (Ongoing)

DDK Productions continues to be grateful to be back onsite each Saturday morning producing Regions Bank activation during the live broadcast of SEC Nation on the ESPN/SEC Network. Regions continues to be a long-standing partner as the Official Bank of both The Southeastern Conference as it partners with 9 of the 14 SEC schools and with SEC Network since its inception in 2014. The activation centers around highlighting the brand affinity has within the footprint of the SEC schools and a fun, sharable photo experience with the Regions Big Bike. In addition, this fall as part of Regions new “Embrace for the IF in Life” marketing campaign, 10 foot high I & F display pieces have been part of many of our activations where fans take photos in front of the letters and receive back their photo via text or email with the L & E overlayed into the photo spelling out LIFE. Fans who interact in our footprint receive complimentary premiums items. For any fan who shares their photo socially with the bike/IF or when a Regions customer comes to our footprint, they receive a VIP Swag Bag that includes a clear bag that can be taken into the stadium, a portable phone charger and hand sanitizer. DDK Productions collaborates with The SEC Network Team to bring Regions brand to life both through the onsite bike activation/IF display and the on-camera branding that takes place with the infamous Regions Rolla Banners that are branded with school slogans and the in-show coverage that the bike garners. In 2022, Regions became the sponsor of the Drone Cam that is highlighted throughout each campus and then used throughout the live broadcast. DDK Productions helps facilitate moving and still shots of the Bike & IF each Friday morning on each school campus. The Regions large tent activation also had a couple of live appearances in September and will culminate at the SEC Championship Game in Atlanta on December 2nd & 3rd. Having a presence on these campuses each Saturday aligns with Regions’ footprint of business throughout the South and provides a great opportunity to bring brand affinity to SEC fans in a fun, engaging way. We hope to see you soon at one of our tour stops in 2022 or soon!

Activation Details & Executed Services

  • Full-scale event production of 20’X40’ footprint at SEC Nation & 30’X70’ at Tent Stops

  • Procure, negotiate and manage onsite emcees, brand ambassadors, fabrication of fan interactives, big bike management and activation, social-sharing photo application

  • Collaborate with SEC Network team on all onsite planning and Regions-branded elements

  • Liaison with school partners for all needs for Tent Activations

  • Create all programming for fan interaction and emcee scripting at footprint

David Kean has been our preferred event management partner for the last five years, and I cannot say enough positive things about the experience. Along with the 12+ years of sports and entertainment industry experience he brings to the table, his work ethic and attention to detail are unparalleled. On a personal note, David is also one of the most thoughtful people I’ve ever known. Not only is he mindful about the events he manages and the fan experience, but he truly cares about each, individual person he works with. I am looking forward to working with David in this new capacity and am excited about future possibilities for DDK Productions.

Shelly Johnston, Vice President, Sponsorship Marketing, Corporate Marketing
Regions Financial Corporation
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