SEC Basketball and Regions Bank

Regions Bank


2022 Regions Women’s & Men’s SEC Basketball – Nashville, TN & Tampa, FL

We were honored to be for the first time at the Women’s SEC Basketball in Nashville, TN right in front of Bridgestone Arena. Fans were entertained with our pop-a-shot games and pictures with the bike. Regions bank customers received a VIP Swag Bag along with fans that shared their photos socially. Thousands of various giveaways were distributed. The following weekend we were in Tampa, FL for the Men’s Basketball Tournament. Big crowds interacted with our bike photo activation as well as playing our pop-a-shot games. Total number of impressions for both tournaments: 145,500

Activation Details & Executed Services

  • Full-scale event production of 10’X50’ footprint spanning 3 days outside Bridgestone Arena in Nashville, TN and Amalie Arena in Tampa, FL

  • Procure, negotiate and manage onsite brand ambassadors, fabrication of all event elements, big bike staff management

  • Liaison with event organizers for all logistical movements

  • Collaborate with ESPN/SEC Network & Revel XP on all logistics and approvals

  • Work with Regions Corporate Marketing on all elements of activation

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