World Games

Regions Bank

2022 Regions World Games- Birmingham, AL

The World came to Birmingham in the summer of 2022! DDK Productions managed and executed multiple onsite activations for Regions Bank who was a proud sponsor of the World Games. The activations were authentic to the events of the games. The large tent activation in the Regions Plaza had disc throwing, archery, and photos with one of the bikes that were barbell interactive. In addition, a mural was created by fans that came to our footprint. The mural now hangs in a school in Nashville as a thank you from Regions. The 2nd big bike toured around Birmingham during the games to Women’s softball, rock climbing, Jujitsu and various other events. Throughout all of these activations, Regions brand was brought to life through photos, social sharing and great premium distribution giveaways of branded stress balls and medals.

Activation Details & Executed Services

  • Ideate and execute full-scale event production at various activations footprints throughout the 10 days: Regions Plaza 30’ X 50’ , the bike 10’ X 20’ and the mobile bike at 4 different venues 20’ X 30’

  • Procure, negotiate, and manage onsite emcee, brand ambassadors, fabrication of branded signage

  • Liaison with Bruno Event Team on all onsite logistics

  • Manage and ideate all new fabricated activation elements

  • Execute all of the onsite programming in collaboration with Regions and their sponsorship of The World Games

  • Spearhead all premium distribution

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