Unilever College Football Military Appreciation TourUnilever

2022 Unilever/NCAA College Football Military Appreciation Tour in Collaboration with Mindshare Spotlight

As part of Unilever’s ongoing partnership with the NCAA and numerous Military bases across the country, DDK Productions planned and executed four events in different markets throughout September & October. Several of Unilever‘s brands were highlighted at each event including Degree Men, Axe, Dove Men + Care, Suave Men, Vaseline, and Dollar Shave Club. The activations were a thank you to Military personal and their families throughout Texas.

Activation Details & Executed Services

  • Full-scale event production tour in four markets:

    • Fort Hood-Killeen, TX
    • Fort Sam- Houston, San Antonio, TX
    • Randolph AFB, San Antonio, TX
    • Lackland Air Force Base- San Antonio, TX
  • Ideate and create football-themed footprint for personnel to enjoy in front of base commissaries. Size: 40’X150′

  • Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of branded signage and all event assets

  • Manage all transportation details of event assets and staff throughout tour

  • Spearhead all activation budget items

  • Liaison with Mindshare Spotlight and Military contacts on all event messaging and logistics

  • Create all programming for fan engagement, emcee scripting at activation footprint

  • Drive customers to purchase Unilever products in the commissary being highlighted at the activation

Instagram Linked In
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google