Regions Bank and HBCU

Regions HBCU Partnerships

2023 Regions Bank HBCU Partnership Football Experiential Tour

Regions Bank continued in 2023 to be a strategic partner of Historic Black Colleges & Universities (HBCU’s) throughout the South. Regions partners with these colleges to promote financial education for students. In addition, the markets of these schools hit key business targets. Current school sponsorships include Alabama A&M University, Florida A&M University, Jackson State University, Tennessee State University and Miles College. We also activated at the 2023 Magic City Classic in Birmingham, AL where we showed our continued commitment to Alabama State University even though we were unable to attend their homecoming. At all stops we handed out sunglasses, cups, and koozies. If fans shared their photos socially, they received a clear bag with a portable phone charger inside. DDK Productions collaborates with Regions and their corporate marketing team in planning on-campus activations. This fall, the onsite activation was amplified through Regions partnership with Visa. The footprint was expanded, and the overall branding and presence was enhanced tremendously.

Activation Details & Executed Services

  • Full-scale event production of 10’ X 40’ footprint

  • Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of fan interactives, and social-sharing photo application

  • Liaison with event organizers and schools for all logistical movements

  • Create all programming for fan interaction and scripting at footprint

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