2023 Regions Tradition Golf Tournament Bike Activations-Greystone CC Birmingham, AL
DDK Productions is a proud partner and supporter of Regions Tradition. DDK Productions managed and executed multiple onsite activations for Regions Bank. The 10×10 tent and big green bike were right next to the driving range while players were warming up, the other bike was off of the trailer near the Regions Sky Suite, and the 3 IFs were placed all throughout the course as display. In addition, the 4th IF was used as a display throughout the week in Birmingham at various partner events. Throughout all of these activations, Regions brand was brought to life through photos, social sharing and great premium distribution giveaways of branded golf tee packets. Total impressions throughout the week: 144,985
Activation Details & Executed Services
Ideate and execute full-scale event production at various activations footprints throughout the 5 days: the bike 10’ X 20’ and the mobile bike 20’ X 30’, 3 IFs setup throughout the golf course, 1 IF traveled throughout Birmingham for various partner events
Procure, negotiate, and manage onsite emcee, brand ambassadors, fabrication of branded signage
Liaison with Bruno Event Team on all onsite logistics
Manage and ideate all new fabricated activation elements
Execute all of the onsite programming in collaboration with Regions
Spearhead all premium distribution
