2023 Regions Women’s & Men’s SEC Basketball – Greenville, SC & Nashville, TN
We were thrilled to be back again for a second straight year at the Women’s SEC Basketball Tournament, this year in Greenville, SC right in front of Bon Secours Arena and inside on the concourse. Fans were entertained by taking pictures with the bike and grabbing a free Regions Bank branded hair tie and koozie. Regions bank customers received a VIP Swag Bag along with fans that shared their photos socially. Thousands of various giveaways were distributed. The following weekend we were in Nashville, TN for the Men’s Basketball Tournament. Big crowds interacted with our bike photo activation outside as well as playing our pop-a-shot games and interacting with the Big IF inside on the concourse. Total number of impressions for both tournaments: 107,937.
Activation Details & Executed Services
Full-scale event production footprint spanning 3-4 days outside and inside Bon Secours Arena in Greenville, SC and Bridgestone Arena in Nashville, TN.
Procure, negotiate and manage onsite brand ambassadors, fabrication of all event elements, big bike and IF staff management
Liaison with event organizers for all logistical movements
Collaborate with ESPN/SEC Network & Revel XP on all logistics and approvals
Work with Regions Corporate Marketing on all elements of activation
