SEC Basketball

Regions Bank


2024 Regions Women’s & Men’s SEC Basketball – Greenville, SC & Nashville, TN

We were thrilled to be back again for a third straight year at the Women’s SEC Basketball Tournament, this year in Greenville, SC right in front of Bon Secours Arena and inside on the concourse. Fans were entertained by taking pictures with the bike and the new SEC is Everywhere photobooth all while grabbing a free Regions Bank branded slap bracelet and koozie. Regions bank customers received a VIP Swag Bag along with fans that shared their photos socially. Thousands of various giveaways were distributed. The following weekend we were in Nashville, TN for the SEC Men’s Basketball Tournament. Big crowds interacted with our bike photo activation outside as well as playing our pop-a-shot games and interacting with the SEC is Everywhere photobooth inside on the concourse. Fans had the opportunity to grab a free Regions branded guitar pick and koozie. Total number of impressions for both tournaments: 334,096.

Activation Details & Executed Services

  • Full-scale event production footprint spanning 3-4 days outside and inside Bon Secours Arena in Greenville, SC and Bridgestone Arena in Nashville, TN.

  • Procure, negotiate and manage onsite brand ambassadors, fabrication of all event elements, big bike and staff management

  • Liaison with event organizers for all logistical movements

  • Collaborate with ESPN/SEC Network & Revel XP on all logistics and approvals

  • Work with Regions Corporate Marketing on all elements of activation

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