2025 Regions Women’s & Men’s SEC Basketball – Greenville, SC & Nashville, TN
We were thrilled to be back again for a 4th straight year at the Women’s SEC Basketball Tournament, this year in Greenville, SC right in front of Bon Secours Arena and inside on the concourse. Fans were entertained by taking pictures with the bike and spinning the wheel to receive a Regions Bank branded item. Regions bank customers received a VIP Swag Bag along with fans that shared their photos socially. Thousands of various giveaways were distributed. The following weekend we were in Nashville, TN for the SEC Men’s Basketball Tournament. Big crowds interacted with our bike photo activation outside as well as playing our pop-a-shot games and getting their faces painted inside on the concourse. Fans had the opportunity to spin the wheel to win a free Regions branded item.
Activation Details & Executed Services
Full-scale event production footprint spanning 3-4 days outside and inside Bon Secours Arena in Greenville, SC and Bridgestone Arena in Nashville, TN.
Procure, negotiate and manage onsite brand ambassadors, fabrication of all event elements, big bike and staff management
Liaison with event organizers for all logistical movements
Collaborate with ESPN/SEC Network & KnightEady on all logistics and approvals
Work with Regions Corporate Marketing on all elements of activation
