Arm & Hammer/OxiClean, in Collaboration with Maxus Sports & Entertainment-San Diego Padres Opening Day Activation-San Diego CA
As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the San Diego Padres, Church & Dwight kicked off their 3rd Opening Day partnership activation at Opening Day at Petco Park in San Diego, California on April 4, 2016. DDK Productions managed the on-site activation which was held inside of Petco Park at their “Park at the Park” footprint. The activation brought to life several different ways for baseball fans to interact with the Arm & Hammer and OxiClean brands including interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to future Padres games & the 2016 MLB All-Star Game in San Diego.
Estimated foot traffic at the footprint: 3,000
Samples distributed: 8,000