Arm & Hammer / OxiClean, 2021 Major League Baseball All-Star Game Activations-Denver, CO
As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the Colorado Rockies, Church & Dwight continued their partnership activation into its 8th year at the 2021 Major League Baseball All-Star Game Denver, CO this past July. DDK Productions produced & managed the on-site activations which were held both inside and outside at MLB Play Ball Park & The 5K Color Run.
The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games including taking a picture with the World Largest Tub of OxiClean , testing your strength at the Arm & Hammer Striker Game and tossing for prizes at the Arm& Hammer Ring Toss Game, talent appearance by Jennie Finch and MLB legends, free product giveaways, fun photo opportunities.
Estimated foot traffic at all activation footprints (Fan Fest, Play Ball Park & Color Run): 150,000
Estimated foot traffic at all C&D activation footprints: 20,000
Total samples distributed at all C&D activation footprints: 35,000
Executed Services
Play Ball Park (Inside): Created a fun, engaging experience for all MLB fans to enjoy for five days inside the Colorado Convention Center. Our space had multiple touch points and fun experiences including fans taking to pictures with the world’s largest tub of OxiClean! Fans also got to show their flex by striking our 2 Hi Striker Games. One for adults and one for kids. There was also our fast pitch cages that fans got to show off their pitch velocity and our spin wheel game where fans spun for won great prizing including rally towels, sunglasses, stress balls and cinch bags. Throughout the days of the activations fans got to meet and take a photo in the bubble pit with OxiClean legendary pitchman Anthony “Sully” Sullivan. Fans were given a complimentary, autographed mini-tub of OxiClean from Sully. On the Arm & Hammer side fans got to meet “the face of Arm & Hammer” United States Gold-medal winning Olympian Jennie Finch. Fans were encouraged to share their photos using the hashtags #OxiClean & #MorePowerToYou. All guests to our space received complimentary samples packs of Arm & Hammer and OxiClean products. There were also Fanatics gift card giveaways as surprise and delight gifts for fans. Former MLB All-Star Pitchers Brad Lidge & LaTroy Hawkins stopped by and gave fans pitching tip and tricks at the fastpitch cages. Our MC Chris interacted with fans and kept the excitement up all day long!
Play Ball Park (Outside): Built right outside of Coors Field, Church & Dwight engaged attendees at Play Ball Park, a free interactive area for children and families, with the ARM & HAMMER and OxiClean branded “All-Star Pitching” experience. The C&D footprint also included ARM & HAMMER and OxiClean branded tents where under the A&H tent fans got to play a fun ring toss game and win prizes. In addition under the OxiClean tent, fans got to spin and win at the spin wheel, giving them the chance to win A&H/OxiClean All-Star branded items including two different color sunglasses, rally towels, and “stress” mini-baseballs & tubs of OxiClean. Baseball fans of all ages tested their throwing abilities for both speed and accuracy at the Arm & Hammer and OxiClean All-Star pitching cages. Our MC Jackie entertained the fans throughout the days and treated everyone to a wonderful experience including giving out Fanatics gifts cards to high scores on the fast pitch game and to the great ring tossers. All guests to our space received complimentary samples packs of Arm & Hammer and OxiClean products.
All-Star 5K Run with OxiClean: OxiClean was a sponsor of the 5K Run event through downtown Denver with exclusive branding within the race course. The C&D footprint at the post-race sponsor area, was OxiClean White Revive branded tent and included a photo opportunity where fans could get a tub of OxiClean signed by OxiClean pitchman Anthony “Sully” Sullivan. There was tremendous turn out for the race and everyone was thrilled to take home OxiClean and meet Sully!
Activation Details
Ideate and execute full-scale event production at various activations footprints throughout All-Star Week: 20’ X 50’ inside at Play Ball Park, 40′ X 70’ outside at Play Ball Park & 10’X20’ at Color Run.
Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of branded signage.
Liaison with MLB, BaAM Productions and Freeman on all onsite logistics and client approvals
Spearhead all premium & product sampling distribution.
Manage all C&D guest hospitality elements including hotel & transportation.
Collaborate with all hospitality venues on all private event details.
Create all programming for fan engagement, emcee scripting at activation footprints and host Q&A’s with talent.
We’ll see you next year for the 2022 All-Star Game in Los Angeles!
There’s no one I trust more with my event management! I’m in my 9th year working with David and his team, and it’s apparent that they are experts at what they do, which puts me at complete ease. Naturally, this comes from years of experience, a thoughtful approach to everything they do, their can-do spirit, and their careful attention to detail. DDK Productions is rock solid in my book!