Arm & Hammer / OxiClean, 2018 Major League Baseball All-Star Game Activations-Washington DC
As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the Washington Nationals, Church & Dwight continued their 5th year of partnership activation at the 2018 Major League Baseball All-Star Game in Washington DC in July 2018. DDK Productions produced & managed the on-site activations which were held at the MLB Fan Fest, Play Ball Park, The 5K Color Run and hospitality events for Church & Dwight executives and clients.
The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to the 2018 MLB World Series.
Estimated foot traffic at all activation footprints (Fan Fest, Play Ball Park & Color Run): 225,000
Estimated foot traffic at all C&D activation footprints: 25,000
Total samples distributed at all C&D activation footprints: 55,000
There’s no one I trust more with my event management! I’m in my 5th year working with David and his team, and it’s apparent that they are experts at what they do, which puts me at complete ease. Naturally, this comes from years of experience, a thoughtful approach to everything they do, their can-do spirit, and their careful attention to detail. DDK Productions is rock solid in my book!