Arm & Hammer / OxiClean, 2022 Major League Baseball All-Star Game Activations-Los Angeles, CA
As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Remover of MLB,” and as Proud Sponsors of the MLB, C & D continued their partnership activation into its 9th year at the 2022 Major League Baseball All-Star Game in Los Angeles, CA this past July. DDK Productions produced & managed the on-site activations which were held both inside and outside at MLB Play Ball Park & The Santa Monica Pier. In addition, Church & Dwight invited key customers and prospects as guests to the Home Run Derby & the All-Star Game held at iconic Dodger Stadium. Guests were entertained with pre and post private events each night that included Q&A with legends Jennie Finch, Lee Smith and Mike Lieberthal.
The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games including taking a picture with the World Largest Tub of OxiClean, testing your strength at the Arm & Hammer Striker Game and tossing for prizes at the Arm & Hammer Ring Toss Game, talent appearance by Jennie Finch and MLB legend Lee Smith, free product giveaways, fun photo opportunities.
Estimated foot traffic at all activation footprints (Play Ball Park & Sponsor Zone and Santa Monica Pier): 150,000
Estimated foot traffic at all C&D activation footprints: 20,000
Total samples distributed at all C&D activation footprints: 35,000
Executed Services
Play Ball Park (Inside): Created a fun, engaging experience for all MLB fans to enjoy for five days inside the Los Angeles Convention Center. Our space had multiple touch points and fun experiences including fans taking to pictures with the world’s largest tub of OxiClean! Fans also got to show their flex by striking our 2 Hi Striker Games. One for adults and one for kids. There was also our fast pitch cages that fans got to show off their pitch velocity and our spin wheel game where fans spun for won great prizing including rally towels, sunglasses, stress balls and cinch bags and Fanatics gift cards. Throughout the days of the activation’s fans got to meet and take a photo in the bubble pit with OxiClean legendary pitchman Anthony “Sully” Sullivan. Fans were given a complimentary, autographed mini tub of OxiClean from Sully. Fans were encouraged to share their photos using the hashtags #OxiClean & #MorePowerToYou. All guests to our space received complimentary samples packs of Arm & Hammer and OxiClean products. There were also Fanatics gift card giveaways as surprise and delight gifts for fans. Former Our MC Chris interacted with fans and kept the excitement up all day long!
Play Ball Park (Outside): We brought our fast pitch cages outside to this location where fans got to try for their highest velocity speed. On the Arm & Hammer side fans got to meet “the face of Arm & Hammer” United States Gold-medal winning Olympian Jennie Finch. Hall of Fame MLB All-Star Pitcher Lee Smith also appeared and gave tips to eager fans.
Santa Monica Pier: Set up at the iconic Santa Monica Pier, Church & Dwight engaged attendees with a free interactive area for children and families, with the ARM & HAMMER and OxiClean branded “All-Star Pitching” experience. The C&D footprint also included ARM & HAMMER and OxiClean branded tents where under the A&H tent fans got to play a fun ring toss game and win prizes. In addition, under the OxiClean tent, fans got to spin and win at the spin wheel, giving them the chance to win A&H/OxiClean All-Star branded items including two different color sunglasses, rally towels, and “stress” mini baseballs & tubs of OxiClean. Baseball fans of all ages tested their throwing abilities for both speed and accuracy at the Arm & Hammer and OxiClean All-Star pitching cages. Our MC Jackie entertained the fans throughout the days and treated everyone to a wonderful experience including giving out Fanatics gifts cards to high scores on the fast pitch game and to the great ring tossers. All guests to our space received complimentary samples packs of Arm & Hammer and OxiClean products.
Activation Details
Ideate and execute full-scale event production at various activations footprints throughout All-Star Week: 20’ X 50’ inside at Play Ball Park, 20′ X 500’ outside at Play Ball Park & 20’X50’ at the Santa Monica Pier.
Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of branded signage.
Spearhead all premium & product sampling distribution.
Manage all C&D guest hospitality elements including hotel & transportation.
Host, plan, execute and all hospitality events.
Source and negotiate with venues for all event details.
Create all programming for fan engagement, emcee scripting at activation footprints and host Q&A’s with talent.
There’s no one I trust more with my event management! I’m in my 9th year working with David and his team, and it’s apparent that they are experts at what they do, which puts me at complete ease. Naturally, this comes from years of experience, a thoughtful approach to everything they do, their can-do spirit, and their careful attention to detail. DDK Productions is rock solid in my book!