Arm & Hammer / OxiClean, 2017 Major League Baseball All-Star Game Activations-Miami, FL
As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the Miami Marlins, Church & Dwight continued their 4th year of partnership activation at the 2017 Major League Baseball All-Star Game in Miami, Florida in July 2017. DDK Productions produced & managed the on-site activations which were held at the MLB Fan Fest, The 5K Electric Run, Zumba event and hospitality events for Church & Dwight executives and clients.
The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to the 2017 MLB World Series.
Estimated foot traffic at all activation footprints (Fan Fest, Electric Run & Zumba): 200,000
Estimated foot traffic at all C&D activation footprints: 10,000
Total samples distributed at all C&D activation footprints: 25,000