Arm & Hammer/OxiClean, in Collaboration with Maxus Sports & Entertainment-Major League Baseball All-Star Game Activations-San Diego CA
As part of Church & Dwight’s continued sponsorship of Major League Baseball as “The Official Laundry Detergent and Stain Fighter of MLB”, Church & Dwight activated around MLB’s All-Star Week for the third consecutive year. San Diego, California played host to this season’s mid-summer classic and DDK Productions managed and produced C&D experiential activations at the MLB All-Star FanFest, All-Star Block Party, The Color Run All-Star 5K and corporate hospitality events for Church & Dwight executives and clients.
The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to the 2016 MLB World Series.
Estimated foot traffic at all activation footprints (Fan Fest, Block Party, Color Run): 400,000
Estimated foot traffic at all C&D activation footprints: 50,000
Total samples distributed at all C&D activation footprints: 25,000