Arm & Hammer / OxiClean, Miami Marlins Opening Day Activation-Miami, FL
As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the Miami Marlins, Church & Dwight kicked off their 4th Opening Day partnership activation at Opening Day at Marlins Park in Miami, Florida on April 12, 2017. DDK Productions produced & managed the on-site activation which was held outside on the West Plaza of Marlins Park in collaboration with Maxus Sports & Entertainment. The activation brought to life several different ways for baseball fans to interact with the Arm & Hammer and OxiClean brands including interactive games, free product giveaways, photo opportunities and chances for fans to win tickets to a future Marlins game.
Executed Services
- For several hours prior to first pitch and during the game, we asked Marlins fans to test their throw at the Strike Out Stains pitching cage. Highest speed every hour won great prizes, compliments of Arm & Hammer/OxiClean
- Fans took a spin at the Clean Up & Win spin wheel, with a chance to win an Arm & Hammer Baseball Spinbrush, Arm & Hammer and OxiClean and All-Star branded rally towels, sunglasses and phone wallets.
- Fans were asked to "show & share" their Marlins pride with a photo at the Billy The Marlin Photo Opportunity. OxiClean’s very own pitchman, Anthony Sullivan, interacted with the crowds and took photos with his adoring young fans. Arm & Hammer Truly Radiant Toothpaste & OxiClean samples were given to all participants throughout the park grounds.
Activation Details
- Full-scale event production of a 40’X60’ footprint during Miami Marlins Opening Day at Marlins Park in Miami, FL
- Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication, sweepstakes/data collection integration
- Liaison with Miami Marlins on all logistical details
- Create all programming for fan engagement and emcee scripting at footprint
- Spearhead all premium & product sampling distribution
