SEC Football Tour

Regions Bank

Regions Bank/2019 SEC Football Experiential Tour

DDK Productions was onsite at all stops and produced both an activation each Saturday morning during the live broadcast of SEC Nation and at our large tent display footprint later in the day leading up to kickoff. The SEC Nation activation centered around photo opportunities with the Regions Big Bike & a sweepstakes prize trip to the 2019 SEC Championship Game in Atlanta. In addition, fans entered their pick for the Grind Game of the Week for a chance to win a $500 Regions Visa Card. Regions also provided VIP hospitality experiences and an onsite opportunity to win a $50 Regions Debit Card on the spot. As kickoff time approached, Regions capitalized on its school partnerships and activated using our mobile, Regions Next Step tent experience. The footprint includes interactive games, photo opportunities with the SEC Replica Trophy and The Greatness in The Grind Barbell Display, sweepstakes and much more. Having a presence on these campuses each Saturday aligns with Regions’ footprint of business throughout the South and provides a great opportunity to bring brand affinity to SEC fans in a fun, engaging way. Our 2019 tour culminated with two wonderful days of activation at the 2019 SEC Championship Game Fan Fare inside the Georgia World Congress Center in Atlanta. The incredible play on the field by the LSU Tigers continued all the way to New Orleans in January when the Regions Big Bike was all over New Orleans and the surrounding areas making stops at local bank branches and high traffic areas. We hope to see you soon at one of our tour stops in 2020!!

Activation Details & Executed Services

  • Full-scale event production of 20’X40’ footprint at SEC Nation & 30’X70’ at Next Step Tent Stops
  • Procure, negotiate and manage onsite emcees, brand ambassadors, fabrication of fan interactives, big bike management and activation, social-sharing photo application
  • Collaborate with ESPN on all planning and onsite elements
  • Liaison with school partners for all needs of the Next Step Tent Activation
  • Create all programming for fan interaction and emcee scripting at footprint
David Kean has been our preferred event management partner for the last five years, and I cannot say enough positive things about the experience. Along with the 12+ years of sports and entertainment industry experience he brings to the table, his work ethic and attention to detail are unparalleled. On a personal note, David is also one of the most thoughtful people I’ve ever known. Not only is he mindful about the events he manages and the fan experience, but he truly cares about each, individual person he works with. I am looking forward to working with David in this new capacity and am excited about future possibilities for DDK Productions.
Shelly Johnston, Vice President, Sponsorship Marketing, Corporate Marketing
Regions Financial Corporation
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