Regions Bank

Regions Bank


Regions Bank/2020 SEC Football

To culminate the 2020 SEC Football season, Regions Bank had the Big Bike throughout Atlanta promoting it’s title as the Official Bank of the Southeastern Conference. For two days leading up the big game, the bike made branch stops in different Atlanta neighborhoods and was in high-visibility in downtown Atlanta around Mercedes Benz Stadium. DDK Productions team member Bobby Stillings was interviewed for a podcast in Gwinnett, GA Business Radio highlighting Regions partnership with the SEC. Alabama continued its undefeated season and march towards the College Football Playoff with an exciting win over Florida 52-46. We look forward to hopefully being back onsite activating in 2021 on campus with the SEC Nation show on Saturday mornings and our Big Regions Green Tent Activation in the afternoons prior to kick off!

Activation Details & Executed Services

  • Full-scale event production of 20’X40’ footprint at SEC Nation & 30’X70’ at Next Step Tent Stops

  • Procure, negotiate and manage onsite emcees, brand ambassadors, fabrication of fan interactives, big bike management and activation, social-sharing photo application

  • Collaborate with ESPN on all planning and onsite elements

  • Liaison with school partners for all needs of the Next Step Tent Activation

  • Create all programming for fan interaction and emcee scripting at footprint

David Kean has been our preferred event management partner for the last five years, and I cannot say enough positive things about the experience. Along with the 16+ years of sports and entertainment industry experience he brings to the table, his work ethic and attention to detail are unparalleled. On a personal note, David is also one of the most thoughtful people I’ve ever known. Not only is he mindful about the events he manages and the fan experience, but he truly cares about each, individual person he works with. I am looking forward to working with David in this new capacity and am excited about future possibilities for DDK Productions.

Shelly Johnston, Vice President, Sponsorship Marketing, Corporate Marketing
Regions Financial Corporation
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