SEC Football

Regions Bank


2021 Regions Bank SEC Football Experiential Tour

DDK Productions is grateful to be back onsite each Saturday morning producing Regions Bank activation during the live broadcast of SEC Nation on the ESPN/SEC Network. Regions continues to be a long-standing partner of both The Southeastern Conference as it partners with 9 of the 14 schools and with SEC Network since its inception in 2014. The activation centers around photo a fun, sharable photo with the Regions Big Bike. Fans are also given complimentary premiums items and for any Regions customer a VIP Swag Bag. DDK Productions collaborates with The SEC Network Team to bring Regions brand to life both through the onsite bike activation and the on-camera branding that takes place with the infamous Regions Rolla Banners that are branded with school slogans and the in-show coverage that the bike garners. The Next Step Regions tent activation will be starting back up again in October and culminate at the SEC Championship Game in Atlanta on December 3rd & 4th. Having a presence on these campuses each Saturday aligns with Regions’ footprint of business throughout the South and provides a great opportunity to bring brand affinity to SEC fans in a fun, engaging way. We hope to see you soon at one of our tour stops in 2021!

Activation Details & Executed Services

  • Full-scale event production of 20’X40’ footprint at SEC Nation & 30’X70’ at Next Step Tent Stops

  • Procure, negotiate and manage onsite emcees, brand ambassadors, fabrication of fan interactives, big bike management and activation, social-sharing photo application

  • Collaborate with ESPN on all planning and onsite elements

  • Liaison with school partners for all needs of the Next Step Tent Activation

  • Create all programming for fan interaction and emcee scripting at footprint

David Kean has been our preferred event management partner for the last five years, and I cannot say enough positive things about the experience. Along with the 16+ years of sports and entertainment industry experience he brings to the table, his work ethic and attention to detail are unparalleled. On a personal note, David is also one of the most thoughtful people I’ve ever known. Not only is he mindful about the events he manages and the fan experience, but he truly cares about each, individual person he works with. I am looking forward to working with David in this new capacity and am excited about future possibilities for DDK Productions.

Shelly Johnston, Vice President, Sponsorship Marketing, Corporate Marketing
Regions Financial Corporation
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