Regions Bank/2019 SEC Men’s Basketball Tournament Activation-Nashville, TN
Regions Bank, the Official Bank of the Southeastern Conference returned back to Nashville, TN to activate their sponsorship again this year at the Men’s Basketball Tournament both through experiential production and in-broadcast/arena throughout the tournament. DDK Productions managed the on-site activation at this year’s SEC Fanfare which was held outside across the street from Bridgestone Arena at Walk of Fame Park. The activation included several different ways to interact with the Regions brand including interactive games, free premium giveaways, contests for great SEC prizing, photo opportunities with the Regions Big Bike and an opportunity inside the arena to win a Regions bike during every game session. Over 50,000 people attended the Fan Fare over the two days and total number of branded impressions was 15,000+.
Activation Details & Executed Services
Full-scale event production of 30’X50’ footprint spanning 5 days at SEC Fanfare on Broadway in Nashville, TN
Procure, negotiate and manage onsite emcees, brand ambassadors, fabrication of fan interactives, big bike management and activation, social-sharing photo application
Liaison with event organizers for all logistical movements
Collaborate with ESPN on in-arena activation
Create all programming for fan interaction and emcee scripting at footprint
I have had the pleasure of working with David Kean for two years and his work on behalf of Regions Bank with the SEC Network has been nothing short of outstanding. David’s high energy, ability to work in a positive and constructive manner, quick wit and solution-minded perspective have been key reasons for Regions Bank’s success on the SEC Network and with our anchor SEC football program, “SEC Nation.”