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Regions Branch Opening

Regions Bank

2018 Regions Branch Openings

In 2018, Regions has expanded its presence in several key banking markets including Atlanta, St. Louis, Houston, Charlotte, Memphis & Knoxville. The goal for Regions to build market share in these cities. DDK Productions has supported these efforts by producing numerous Grand Opening Events at these branches. The invites to these openings are targeted towards potential new customers. The activations have created a wonderful experience for consumers to come and take a tour of the new, modern branch. In addition, guests get to interact with Regions staff and also are treated to a fun, action packed party right out in the branch parking lot. The event includes a delicious catered lunch by a local restaurant, a photo opportunity with the Regions Big Bike, pop-a-shot & football toss games and at certain higher-profile opening a meet & greet with a local sports legend. We had a the pleasure of having 1989 Heisman Trophy Winner Ander Ware with us at 2 of the Houston events along with NBA Hall-of-Famer and Houston Rocket legend Clyde “The Glide” Drexler. The results of the these openings has produced over 100+ new accounts opened on the spot!

Activation Details

  • Full-scale event production at the branches including elements that span a 100' X300' footprint.
  • Procure, negotiate and manage onsite emcee, brand ambassadors, catering, event rentals, fabrication of branded signage.
  • Create all programming for fan engagement, emcee scripting at activation footprints.
  • Liaison with local Regions staff on all details and elements of the events including Big Bike Random Acts of Kindness activations during the week promoting the Grand Opening.