Regions Bank Grand Opening

Regions Bank

2020 Regions Bank Branch Openings

In 2020, Regions Bank continues to expand its presence in several key banking markets including Atlanta, St. Louis, Houston & Tennessee. The goal for Regions to build market share in these cities. DDK Productions has supported these efforts by producing numerous Grand Opening Events at these branches. The invites to these openings are targeted towards potential new customers. The activations have created a wonderful experience for consumers to come and take a tour of the new, modern branch. In addition, guests get to interact with Regions staff and also are treated to a fun, action packed party right out in the branch parking lot. The event includes a delicious catered lunch by a local restaurant or food truck, a photo opportunity with the Regions Big Bike and a game area for the kids to enjoy highlighted by a spin wheel, cornhole & jenga experience. The results of the these openings have produced new account openings on site and growth from existing customers!

Activation Details

  • Full-scale event production at the branches including elements that span a 100′ X 300′ footprint.

  • Procure, negotiate and manage onsite bike manager/event producer, brand ambassadors, catering, event rentals, fabrication of branded signage.

  • Create all programming for fan engagement at activation footprints.

  • Liaison with local Regions staff on all details and elements of the events including Big Bike Random Acts of Kindness activations during the week promoting the Grand Opening.

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