Regions Bank Big Bike Activations
As part of their company marketing platform that “Banking with Regions is as easy as riding a bike,” Regions has created mobile displays for customers and fans to interact with. Also an integral part of Regions TV and radio advertising, the Big Bike tours are present throughout towns, cities and markets throughout the South and gives people a great visual that resonates with the companies brand. In 2017, a 2nd bike was built matching the first bike in order to increase exposure at multiple activations in different markets. Wherever the bikes goes, people want to check them out and take a photo with it. On the road, the bikes act as a mobile billboard for Regions. DDK Productions collaborates with Regions and their local marketing teams on the operation, management and scheduling of the Big Bike.
Activation Details & Executed Services
- Responsible for all management and insurance for bike display
- Oversee and lead staff (bike managers) on scheduling, programming and logistics of the bikes
- Manage and execute all events including The Regions Tradition, SEC Baseball Tournament, University of Alabama A-Day Spring Football Game, various Regions Bank sponsored events