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Regions Bank Big Bike

Regions Bank

Regions Bank Big Bike Activations

As part of their company marketing platform that “Banking with Regions is as easy as riding a bike,” Regions has created mobile displays for customers and fans to interact with. Also an integral part of Regions TV and radio advertising, the Big Bike tours are present throughout towns, cities and markets throughout the South and gives people a great visual that resonates with the companies brand. In 2017, a 2nd bike was built matching the first bike in order to increase exposure at multiple activations in different markets. Wherever the bikes goes, people want to check them out and take a photo with it. On the road, the bikes act as a mobile billboard for Regions. DDK Productions collaborates with Regions and their local marketing teams on the operation, management and scheduling of the Big Bike.

Activation Details & Executed Services

  • Responsible for all management and insurance for bike display
  • Oversee and lead staff (bike managers) on scheduling, programming and logistics of the bikes
  • Manage and execute all events including The 2016 & 2017 & 2018 SEC Men's Basketball Tournaments, The Regions Tradition, Mississippi State Baseball, University of Alabama A-Day Spring Football Game, various Regions Bank sponsored events and bank branch Grand Openings/branch visits

David Kean has been our preferred event management partner for the last five years, and I cannot say enough positive things about the experience. Along with the 10+ years of sports and entertainment industry experience he brings to the table, his work ethic and attention to detail are unparalleled. On a personal note, David is also one of the most thoughtful people I’ve ever known. Not only is he mindful about the events he manages and the fan experience, but he truly cares about each, individual person he works with. I am looking forward to working with David in this new capacity and am excited about future possibilities for DDK Productions.

Shelly Johnston, Vice President, Sponsorship Marketing, Corporate Marketing
Regions Financial Corporation