2020 Unilever/NCAA March Madness Military Appreciation Tour in Collaboration with Mindshare Spotlight

As part of Unilever’s ongoing partnership with the NCAA and numerous Military bases across the country, DDK Productions planned five events in different markets throughout March. The first one was executed and Eglin AFB. Unfortunately due to COVID-19 the other 4 events were cancelled. Several of Unilever‘s brands were highlighted at the event including Degree Men, Axe, Dove Men + Care, Suave Men & Vaseline. The activations were a thank you to Military personal and their families throughout Florida, Tennessee, North & South Carolina.

Client

Unilever

Project Date

2020

Activation Details & Executed Services

Full-scale event production tour in four markets:
- Eglin Air Force Base-Destin, Florida
- Fort Campbell, Tennessee
- Fort Bragg Fayetteville, NC
- Charleston Naval Base Charleston, SC
Ideate and create basketball-themed footprint for personal to enjoy in front of base commissaries. Size: 40’X150′
Procure, negotiate and manage onsite emcee, brand ambassadors, fabrication of branded signage and all event assets
Manage all transportation details of event assets and staff throughout tour
Spearhead all activation budget items
Liaison with Mindshare Spotlight and Military contacts on all event messaging and logistics
Create all programming for fan engagement, emcee scripting at activation footprint
Spearhead all premium & product sampling distribution
Drive customers to purchase Unilever products in the commissary being highlighted at the activation