Regions Bank/2019 SEC Football Experiential Tour
Regions Bank, the Official Bank of the Southeastern Conference continued their relationship with the conference and the ESPN SEC Network this past fall as we toured & activated throughout SEC campuses. DDK Productions was onsite at all stops and produced both an activation each Saturday morning during the live broadcast of SEC Nation and at our large tent display footprint later in the day leading up to kickoff. The SEC Nation activation centered around photo opportunities with the Regions Big Bike & a sweepstakes prize trip to the 2019 SEC Championship Game in Atlanta. In addition, fans entered their pick for the Grind Game of the Week for a chance to win a $500 Regions Visa Card. Regions also provided VIP hospitality experiences and an onsite opportunity to win a $50 Regions Debit Card on the spot. As kickoff time approached, Regions capitalized on its school partnerships and activated using our mobile, Regions Next Step tent experience. The footprint includes interactive games, photo opportunities with the SEC Replica Trophy and The Greatness in The Grind Barbell Display, sweepstakes and much more. Having a presence on these campuses each Saturday aligns with Regions’ footprint of business throughout the South and provides a great opportunity to bring brand affinity to SEC fans in a fun, engaging way. We hope to see you soon at one of our tour stops in 2020! Read More…
Arm & Hammer / OxiClean, 2019 Major League Baseball All-Star Game Activations-Cleveland, Ohio
As part of Church & Dwight’s continued sponsorship with MLB as “The Official Laundry Detergent and Stain Fighter of MLB,” and as Proud Sponsors of the Cleveland Indians, Church & Dwight continued their partnership activation into its 6th year at the 2019 Major League Baseball All-Star Game in Cleveland, Ohio in July. DDK Productions produced & managed the on-site activations which were held both inside and outside at MLB Play Ball Park, The 5K Color Run and hospitality events for Church & Dwight executives and clients.
The activations were brought to life in several different ways, as baseball fans engaged with the Arm & Hammer and OxiClean brands through interactive games, free product giveaways, photo opportunities and new this year the worlds largest tub of OxiClean that fans jumped into filled with “bubbles.” Read More…
2019 Regions Bank Branch Openings
In 2019, Regions Bank is continuing to expand its presence in several key banking markets including Atlanta, St. Louis, Houston, Alabama, Knoxville & Florida. The goal for Regions to build market share in these cities. DDK Productions has supported these efforts by producing numerous Grand Opening Events at these branches. The invites to these openings are targeted towards potential new customers. The activations have created a wonderful experience for consumers to come and take a tour of the new, modern branch. In addition, guests get to interact with Regions staff and also are treated to a fun, action packed party right out in the branch parking lot. The event includes a delicious catered lunch by a local restaurant or food truck, a photo opportunity with the Regions Big Bike, pop-a-shot & football toss games for the kids to enjoy. The results of the these openings have produced new account openings on site and growth from existing customers!! Read More…
2019 Unilever/NCAA March Madness Military Appreciation Tour in Collaboration with Mindshare Spotlight
As part of Unilever’s ongoing partnership with the NCAA and numerous Military bases across the country, DDK Productions planned and executed four events in different markets throughout March. Several of Unilever‘s brands were highlighted at each event including Degree Men, Axe, Dove Men + Care, Suave Men & Vaseline. The activations were a thank you to Military personal and their families throughout Florida, Texas, Arizona and California. Read more…
Regions Bank/2019 SEC Men’s Basketball Tournament Activation-Nashville, TN
Regions Bank, the Official Bank of the Southeastern Conference returned back to Nashville, TN to activate their sponsorship again this year at the Men’s Basketball Tournament both through experiential production and in-broadcast/arena throughout the tournament. DDK Productions managed the on-site activation at this year’s SEC Fanfare which was held outside across the street from Bridgestone Arena at Walk of Fame Park. The activation included several different ways to interact with the Regions brand including interactive games, free premium giveaways, contests for great SEC prizing, photo opportunities with the Regions Big Bike and an opportunity inside the arena to win a Regions bike during every game session. Over 50,000 people attended the Fan Fare over the two days and total number of branded impressions was 15,000+. Read more…
Upcoming Events & Activations
- 2020 Regions Bank De Novo branch Grand Opening events throughout various markets
- 2020 Unilever in collaboration with Mindshare Spotlight March Madness Basketball Military Base Tour
- 2020 Regions Men’s SEC Basketball Tournament-Nashville, TN
- 2020 Church & Dwight Major League Baseball Activations & Hospitality-Los Angeles, CA
- 2020 Regions Bank SEC Football Tour to various markets & schools
- 2020 Regions Bank HBCU Activations on partner school campuses
We collaborate with clients to develop strategic platforms that utilize events and talent partnerships in order to meet your company’s goals.
We oversee all elements of an activation, including production, brand integration, talent implementation, hospitality management and vendor negotiations.
There's no one I trust more with my event management! I'm in my 5th year working with David and his team, and it's apparent that they are experts at what they do, which puts me at complete ease. Naturally, this comes from years of experience, a thoughtful approach to everything they do, their can-do spirit, and their careful attention to detail. DDK Productions is rock solid in my book!